Fast Fashion Industry and Its Danger for Long-term Sustainability

We live in a world where the fashion industry has been outgrowing immensely. The fast fashion is the biggest contributor to this issue. Just imagine, in our parent’s era, the season that fashion brand have are just for the cold and hot season, which means they only produced 2 seasons of fashion style in a year.

Right now, the season they are making is biting off more than the customer needs. Currently, they at least have 52 seasons a year, which is equal to 1 season each week. Have you noticed this fact?

The issue is not only stopped on the season style that they update every week, but it extends into the most dangerous part of fast fashion which is the waste from the fast fashion industry.

According to Global Fashion Statistics, the clothing and textile industry is the second largest polluter in the world after oil. Further, United Nations Climate Change News states, The fashion industry contributes 10% of global greenhouse gas emissions due to its long supply chains and energy-intensive production.

Let’s just take a look of the fashion waste statistics we curated from various sources:

  • Nearly 20% of global wastewater is produced by the fashion industry.
  • Cotton farming is responsible for 24% of insecticides and 11% of pesticides, despite using only 3% of the world’s arable land.
  • 20,000 liters is the amount of water needed to produce one kilogram of cotton; equivalent to a single t-shirt and pair of jeans.
  • It takes more than 5,000 gallons of water to manufacture just a T-shirt and a pair of jeans.
  • The textile industry is one of the top 3 water-wasting industries in China, discharging over 2.5 billion tons of wastewater every year.
  • NPR reports, from the Environmental Protection Agency, that 15.1 million tons of textile waste were generated in 2013, of which 12.8 million tons were discarded.
  • About 15% of fabric intended for clothing ends up on the cutting room floor. This waste rate has been tolerated
  •  industry-wide for decades.
  • Consumers in the United Kingdom have an estimated $46.7 billion worth of unworn clothes in their closets.


We, Saku Basic takes this issue seriously. We highly aware and understand that we need to take care of and contribute to the sustainability of our mother earth.

To translate this commitment, we always conduct long research and development in every piece we create. Creating a wardrobe that high in quality, timeless in style and versatile on all occasions always becomes our top priority.

Dealing with the production process, we cooperate with small-scale craftsmanship in town who already posses AMDAL Certificate (A holistic environment study to determine the impacts because of developing activity. The study may contain more than environmental study, but also usually got rich with a study of traffic, regional spatial planning, social-economic, and public health) to ensure the waste management runs on our standard.

We don’t want to see our world suffer, hence we care to at least postpone the danger through our small action that we expect it would work bigger.